Six investigate prepositions ended up identified to facilitate the investigation of consumer Mind-set persuasion depending on the literature. Additionally, variables for example ad good quality, demographic discrepancies, as well as the technological context of VR and AR adverts can facilitate central route persuasion, although resource credibility, social presence, and concept content in VR and AR advertisements have been located to become the persuasion components under the peripheral route.
Generate a summary for senior advertising and marketing leaders of those results to the persuasive nature of VR and AR video clip ads.
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Overall, the study provides a technique to examine customer attitudes through VR and AR adverts utilizing the ELM theory.
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